2026 Monarchs Leadership Conference

Are you ready to build a LinkedIn profile that gets you noticed and connected? In this fast-paced tutorial, we'll break down key elements of your personal brand on LinkedIn! We'll show you how to create a custom URL for your profile, share helpful resources to improve your background template, and then provide best practices for your tagline, About Me, and other key elements tied to your LinkedIn Profile. You'll also receive insider tips and learn from your peers on how they developed their profile, plus see examples of how you can create engagement with your profile before you graduate. Whether you are just getting started or need a fresh perspective, this session will help you level up your LinkedIn Profile!


Facilitators
Michelle Carpenter serves as a Master Lecturer of Marketing in the Strome College of Business. Her core classes are in marketing, social media, and public relations, and she enjoys mentoring students through special projects and experiential learning opportunities. Michelle is passionate about building personal brands online! She serves as the Lead Chapter Advisor of the American Marketing Association (AMA) Strome Marketers at ODU and is the Chief Departmental Advisor.

Nia Newton is a senior marketing major and minor in Communications in Strome College. Nia has served in several marketing and social media internship roles on and off campus, including ODU Sports and 808Unapologetic. Nia serves as the Vice President of the AMA Strome Marketers and has led the club's Marketing & Sales Week events during the past two years.

Amie Burdette is a senior digital marketing major in Strome College. Amie has more than four years of experience serving in a number of roles for Southside BBQ & Catering. She also serves as Junior Marketing Coordinator in her internship role for the Van Syckle Group and is a sports marketing intern for ODU Sports. In addition, Amie has served as the President of the AMA Strome Marketers for the past two years! aburd008@odu.edu