Leadership Lecture Series (LLS): Building Brand You on LinkedIn

LinkedIn is the most dominant platform for connecting with professionals in your industry. Having a presence on this business-to-business social media platform can help YOU differentiate yourself from your peers even before you graduate and lead to requests for interviews and potentially even job offers! In this session I will demonstrate step-by-step how to fine tune your LinkedIn Profile. We will discuss the importance of having a hook in your headline so you can showcase your “so what”. We will also talk about ways you can tell your story and begin to develop a written elevator pitch in a concise but engaging way. Plus, we’ll show ways to highlight your experience, education, certifications, meaningful class projects and more! Finally, you’ll get an opportunity to hear from a few of our marketing seniors as they showcase their personal brand. Don’t miss this opportunity to prepare for the future you want now!



Facilitator Bio:
Michelle Carpenter serves as a Master Lecturer of Marketing in the Strome College of Business. Her core classes are in marketing, social media, and public relations, and she enjoys mentoring students through special projects and experiential learning opportunities. Michelle serves as the Lead Chapter Advisor of American Marketing Association (AMA) Strome Marketers at ODU and is the Chief Department Advisor. Her dedication to students in the classroom is supported by more than 15 years in the industry instructing businesses and organizations across the Commonwealth. She holds an M.A. in Communications from the University of Louisiana at Monroe and an MBA with a specialization in Marketing from ODU.

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Co-hosted with: Emerging Monarchs, Monarchs LEAD-Comprehensive Leadership Program (OWNER), First Year Leadership Experience, Center for Career & Leadership Development

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