How can social media help with telling your story? A professional social media presence, either for an individual or an office/department, can be essential for information-sharing and aligning messaging with your intended audience. In this session, we will focus on the journey of the New to Blue and CORE Instagram. The Center for Orientation, Retention, and Exploration will share their experience with creating content, as well as experience helping connect the wider orientation team with different campus partners and incoming students. We will also share our updated Instagram metrics, as well as insight from our assessment, showing the impact that social media is having on the current first-year class at ODU